Creative Craft Group

A multi-disciplined organisation, Creative Craft Group comprises several subsidiaries, each with its own product and customer segmentation. This approach enables Creative Craft Group to focus optimally on the client’s specific wishes. CCG focuses primarily on the B2B market and is also developing on the rapidly growing online market B2C.

Caption

With a highly extensive range of over 1,400 articles, Creative Craft Group has operations in more than 18 countries. The products supplied are manufactured with care and comply with international laws and regulations.

Founded in 1993, Creative Craft Group is part of Flexi Investment Group. Its Hedel office serves the global market. Creative Craft Group is the holding company of Grafix bv and Craft Sensations bv. Our state-of-the-art external warehouse in ‘s-Hertogenbosch supplies both domestic and international customers on a daily basis.


Its 8,000 m² of storage capacity enables the warehouse to supply orders directly from stock. Furthermore, deliveries according to FOB (Free on Board) conditions can be arranged through our offices in Shanghai and Hong Kong.

Our USP's

The most favourable price-quality ratio for an extensive, trendy and innovative range.
Over 25 years of experience in importing from China for Europe’s largest retailers.
Healthy stock of products directly available for global delivery, and excellent FOB conditions.
Sharp focus on product development, continually responding to market trends. More than 10 designers working at two creative studios develop new and tailor-made products for corporate brands and OEM for retailers on a daily basis.
A stunning modern showroom in the Netherlands with a floor area of more than 1,200 m².
All factories are checked for full compliance with the most stringent ethical and technical standards.

Our group

Grafix BV

A subsidiary of Creative Craft Group, Grafix bv is a global company that has been importing, designing and distributing creative toys, craft and colouring materials, games and puzzles for children under the internationally registered brand name Grafix® for over twenty-five years.

Over 25 years of international operations

Grafix bv supplies customers with not only its own Grafix® brand, but also under private label and under license. The Grafix® range is aimed mainly at boys and girls in the age bracket up to and including 12 years.

Grafix® is renowned for its extensive range at a favourable price-quality ratio. Grafix® supplies fun, creative and educational products, such as DIY, colouring, decorating, building and painting items. The range also comprises a variety of stationery.

Its product development department and dedicated design team respond to market trends. Together with a specialised purchasing team, which is highly market-oriented, Grafix bv is capable of supplying superior quality at favourable prices.

Thanks to over 25 years of experience in the toy and discount sector and international trade, our own studios continually conceive, design and develop new products, which are subsequently manufactured through our channels in Asia.

Subsidiary of Creative Craft Group

Creative Craft Group continues to respond to both the expanding and changing market and the customer’s wishes. Its experienced purchase & sales team’s international market knowledge and experience enable Creative Craft Group to maintain a splendid balanced range. Our stunning new showroom enables us to receive customers both efficiently and with focused attention.

Creative Craft Group is the B2B market leader in the field of creative materials, whose client base comprises both domestic and international prominent and widely known resellers, wholesalers, retail/shopping chains and (online) retail chains.

In addition, Creative Craft Group’s subsidiary, Craft Sensations bv, imports, designs and distributes high quality and affordable hobby, drawing, painting and craft articles for adults.

Craft Sensations BV

Craft Sensations bv, part of the Creative Craft Group, is a global company that has been importing, designing and distributing high-quality and affordable hobby, painting and craft items for adults around the world since 2014. Craft Sensations bv’s products are sold directly on the retail market and through online channels. Craft Sensations bv serves its customers through its own brands, which include Craft Sensations, Art Sensations, Nassau fine art and Creative Artist, while also manufacturing under private label or license.

Its range is aimed largely at adults who want to express their inspired creativity using suitable, affordable and high-quality materials.

Craft Sensations bv offers a wide range of hobby and artists’ materials: design pads, paper and cardboard, stamps, ribbons, acrylic paint, markers, pencils, canvases and much more.

Its product development department and dedicated design team understand the customer and the ever-changing market. Together with a specialised purchasing team, which is highly market-oriented, Grafix bv is capable of supplying superior quality at incredible prices!

In addition, Creative Craft Group’s other subsidiary, Grafix bv, carries out the global import, design and distribution of creative toys, game products and hobby/craft articles for children.

Thanks to our extensive experience in the creative craft, hobby and discount sector and international trade, our studios conceive and design numerous new products every month.

Craft Sensations bv continues to respond to both the expanding and changing market and the customer’s wishes. Our experienced purchase & sales team’s international market knowledge and experience enable us to maintain a splendid balanced range. Our stunning new showroom enables us to receive customers both efficiently and with focused attention.

Our state-of-the-art external warehouse in ‘s-Hertogenbosch supplies both domestic and international customers on a daily basis. Its 5,000 m² of storage capacity enables the warehouse to supply orders directly from stock. Furthermore, deliveries according to FOB (Free on Board) conditions can be arranged through our offices in Shanghai and Hong Kong.

Craft Sensations bv is the B2B market leader in the field of creative craft & hobby materials, whose client base comprises both domestic and international prominent and widely known resellers, wholesalers, retail/shopping chains and (online) retail chains.

Art Sensations

Art Sensations® is a specialised product line produced by the Craft Sensations® family, which is aimed largely at adults who want to express their inspired creativity using affordable and high-quality sketching and painting materials. Sound and durable products, which are at least comparable to other quality brands and nevertheless accessible to everyone, at every level. The Art Sensations® range comprises acrylics, watercolours, canvases, brushes, markers, pencils, pastels and numerous accessories, etc.

Our products are sold directly on the retail market and through online channels worldwide. Art Sensations® serves its customers through its own well-known brand Art Sensations®, but also under the labels Nassau Fine Art® and Creative Artist®. In addition, various brands are sold under private label.

Thanks to our extensive experience in both the field of artists’ materials and international trade, our studios conceive and design numerous new products every month.

Subsidiary of Creative Craft Group

Creative Craft Group continues to respond to both the expanding and changing market and the customer’s wishes. Our experienced purchase & sales team’s international market knowledge and experience enable Creative Craft Group to maintain a splendid balanced range. Our stunning new showroom enables us to receive customers both efficiently and with focused attention.

Creative Craft Group is the B2B market leader in the field of creative materials, whose client base comprises both domestic and international prominent and widely known resellers, wholesalers, retail/shopping chains and (online) retail chains.

Creative Craft Group’s subsidiaries, Grafix bv and Craft Sensations bv, carry out the global import, design and distribution of not only creative toys, games and puzzles, but also hobby and painting materials for the young and elderly the whole world over.

Quality & Compliance

Safety Creative Craft Group sets high standards for its products. Together with carefully selected manufacturing partners, we pursue continuous improvement in the areas of sustainability, product safety and working conditions on a daily basis. In 2009, Creative Craft Group became a member of BSCI, an organisation that provides support in improving working conditions by means of social audits of the production environment.

Sustainability In addition, Creative Craft Group ensures that its products comply with international legislation and regulations such as the Toys (Commodities Act) Decree, General Product Safety Directive and REACH. If required, products can be provided with CE markings. As an FSC/PEFC certified company, Creative Craft Group can supply you with all articles containing wood and/or paper from our range bearing the FSC/PEFC logo.